First Week on the Market
  • Enter listing into MLS system
  • Install “For Sale” sign and lock box, if agreed
  • Schedule property photos (6 – 20 pictures available online)
  • Review showing tips with the sellers
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  • Prepare property flyer/brochure
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  • Post multiple photos and property will be featured on cbmove.com, coldwellbanker.com and Realtor.com
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  • Follow up on any appointments/ feedback with sellers by phone/ letter
Third Week on the Market
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  • Hold Sunday Open House
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  • Place and ad in the Sunday/ weekday newspaper
  • Update seller on any changes in the status of comparables
  • Follow up on any appointments/ feedback with sellers by phone/ letter
  • We will evaluate the market conditions and discuss a possible price adjustment
Second Week on the Market
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  • Invite realtor community to caravan/ brokers open house
  • Place an ad in the Sunday/weekday newspaper
  • Mail postcard to top sales associates
  • Check internet ad for photo
  • Update seller on any changes in the status of comparables
  • Follow up on any appointments/ feedback with sellers by phone/ letter
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On-going
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  • Re-evaluate home condition and availability for showings
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  • Show property to prospects
  • Respond to internet inquiries
  • Review price and condition based on associate input
  • Follow up after every showing
  • The house should be empty during showings
ASAP
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  • Try to “close” buyers and obtain an acceptable offer for your property
Copyright © 2006. Denise Castro, Realtor.
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